The importance of "CONTENT" in Search Engine Optimisation, SEO

If you are trying to do your research on SEO, you bound to read "NICHE CONTENT", "CONTENT IS THE KING", "KEEP FOCUSING ON CONTENT", "CONTENT IS EVERYTHING" and similar phrases. Most often you find "CONTENT" listed as the top most important SEO tip.

Why content is important? Straight forward answer is "that is what the potential reader is looking for". 

So it is critical the content of the blog / web page is to have quality and usefulness.  Quality in term of content itself and the presentation. 

Let's say you have a wonderful content, good. But do you know how many others have a web site / blog with same content. May run into thousands. This is where the NICHE word comes into play. Almost every SEO advise will tell you to have niche content.

What happens if what you know, what you passion about, what you want to share with others is not NICHE. This is the most likely scenario.  In this scenario SEO is become critical. You have to make sure you are ahead of the pack. 

Let's say your content is NICHE. NICHE in what sense. There is a danger of having NICHE content very few people interested. For example you write about a festival of one community. Most likely only that community is interested in that Festival.

The true NICHE content should attract beyond geographical borders.  For examples a common issue but very little written about, a type of disease and very little written about it. In this scenario you will good traffic (assuming your site/page is indexed by search engine).

Now start to think about your content, it's organization and presentation.